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How Can Personal Branding Be Used to Target Your Market?

A personal brand MUST be built upon a foundation of authenticity. Just like no one searches out a company to connect with, no one wants to find out that the connection they have made with a personal brand

Personal Branding vs. Business Branding

Signature colors, symbols, and slogans are what most people think of when identifying a business brand. In the age of social media and influencers, however, has come the launch of personal branding.

Will Your Story Sell? (And 11 Ways to Make Sure It Does!)

Nonfiction books live and die on their authors’ visibility. If you think about it, this is actually a very good thing. You’re telling your story to give readers a peek into your experiences. When they read the book,

Should I Write a Book?

Writing a book is a strong statement, and a classic way to get your voice, ideas, and philosophy into the world. It can help create your brand and personal platform, or grow and change the one you already